Powersports Finance News is pleased to announce that Guillermo Cornejo, chief executive at motorcycle rental platform Riders Share, will join

Guillermo Cornejo

a discussion at Powersports Finance Summit 2025, taking place Sept. 23-24 at the Sonesta in downtown Columbus, Ohio. 

View the full event agenda here.

Cornejo has 15 years of experience in the automotive industry. His career spans analytics roles across corporate planning, commercial lending, remarketing and collections at Hyundai Capital, GM Financial and Nissan Motors. 

Cornejo will join other industry leaders on Tuesday, Sept. 23, at 2:15 p.m. ET for the panel  “Rethinking powersports financing processes, procedures and strategies in a digital age” to discuss financing processes and relationships between lenders and dealers.  

The discussion will cover: 

• Customer preference shifts; 

• Pre-approvals; 

• Automation; and  

• Digital-to-retail integration. 

Austin, Texas-based Riders Share, founded in 2018, offers thousands of motorcycles for rent from both dealerships and individuals. 

Powersports Finance Summit 2025 provides networking and professional development opportunities across roundtable discussions, receptions and content sessions on topics including lender-dealer relationships, underwriting, compliance and sales.  

Learn more about Powersports Finance Summit 2025 and register here.