President & CEO
OpenRoad Lending

Chris Goodman is the President and CEO of OpenRoad Lending, a market-leading direct-to-consumer auto finance company based in Fort Worth, Texas, which he co-founded in 2009. With more than 30 years of experience across all aspects of auto lending—including credit risk and underwriting, product development and deployment, direct-to-consumer marketing, customer service, and originations—Chris has built a reputation as a seasoned industry leader and innovator.

Prior to launching OpenRoad Lending, he served as Managing Director of RoadLoans.com (Santander), where he successfully scaled the business to annual originations exceeding $1 billion. He previously held senior leadership positions with TransSouth, The Associates, and Citi Financial.

Recognized as a Top 100 Auto Finance Innovator, Chris is passionate about delivering exceptional customer experiences through technology-driven, convenient auto financing solutions while fostering a strong, high-performing company culture.