EVP, Head of Product & Analytics
Wells Fargo Auto

Vivek Datta is the Head of Product and Analytics for Wells Fargo Auto, a division of Wells Fargo Consumer Banking and Lending with a $49 billion loan portfolio, serving 2.1 million consumers. Under Vivek’s leadership, Wells Fargo Auto teams have achieved remarkable growth and transformation by building core capabilities, launching strategic relationships with VW/Audi, and optimizing credit strategies.

Vivek has over 20 years of experience in financial services and technology, leading business transformations and P&L growth. Prior to Wells Fargo, he led Microsoft’s communication products for frontline workers, expanding their reach to penetrate a two billion user market across financial services, retail, healthcare, and manufacturing globally.

Before joining Microsoft, Vivek spent 16 years at Capital One, where he held key leadership roles across Credit, Business Risk Management, Operations, and Digital Product Management in the Credit Card, Home Loans, and Auto business divisions. He drove P&L growth, national expansion, and large-scale operational transformation through innovative credit strategies and digital product development.

Vivek holds degrees in Production Engineering (University of Mumbai), Industrial and Systems Engineering (Virginia Tech), and an MBA from Duke University.

Based in the DFW area, Vivek is passionate about driving innovation and excellence in the lending industry.