Auto Finance News is pleased to announce that Jason Lloyd, U.S. automotive market lead at Alfa, will speak on a panel on digital transformation at Auto Finance Summit East, taking place May 11-13 at JW Marriott Nashville.

Lloyd will discuss embedded finance, AI usage and personalization to improve digital retailing in a session set for Tuesday, May 12, at 3:45 p.m. CT.

 Jason Lloyd

View the full agenda here.

Other panelists include:

• Jack Chapman, chief executive at Cardinal Gray;
• Rohan Kakar, head of retail and consumer strategy at Chase Auto; and
• Chris Kleczynski, vice president and head of auto lending product strategy at PenFed Credit Union.

Alfa, which provides software to asset, equipment and automotive finance companies, was named Tech Business of the Year at the 2025 plc awards on Feb. 26. It integrated with dealership software provider RouteOne in January, allowing lenders to tap into RouteOne’s dealer networks, according to a Jan. 29 company announcement. Alfa is a diamond sponsor of Auto Finance Summit East 2026.

Lloyd, who was named US Automotive Market Lead in 2024, has more than 13 years of leadership at Alfa and helps drive its product and delivery strategy.

Auto Finance News will present multiple invaluable events for industry professionals in 2026, starting with Auto Finance Summit East and Auto Finance Capital Summit in May. To see event agendas and register, visit autofinance.live.