Owner
Woodlands Premium Motorcycles & EuroTek Motors

C.B. Standridge is a longtime powersports dealer, entrepreneur, and business owner with nearly three decades of experience in the motorcycle and powersports industry.

C.B. entered the dealership business in May 1998 when he opened his first Yamaha dealership in the Dallas market. Since then, he has owned and operated multiple powersports dealerships representing many of the industry’s leading brands, including BMW Motorrad, Ducati, Indian Motorcycle, Royal Enfield, Triumph, Yamaha, Kawasaki, Polaris, Suzuki, and Yamaha WaveRunners.

Today, C.B. owns two successful dealerships. EuroTek Motors in Oklahoma City is a top-performing BMW Motorrad dealership that also represents Ducati and Royal Enfield and operates a significant pre-owned motorcycle business. Woodlands Premium Motorcycles in The Woodlands, Texas, is also a top-performing BMW Motorrad and Indian Motorcycle dealership, represents Royal Enfield, and has built a strong pre-owned business.

Always looking for opportunities to innovate within the industry, C.B. launched a powersports leasing company approximately two years ago. The company continues to gain momentum and expand as an alternative financing and ownership option within the powersports market.

C.B. has also been actively involved in advancing the dealer community. He is a member of the Texas Motorcycle Dealers Association and served for five years on the Triumph Dealer Council, where he acted as a liaison between Triumph’s dealer body and the manufacturer.

Beyond powersports, C.B. is an entrepreneur with business interests in land development, communications, and short-term rentals.

With nearly three decades in the powersports industry, C.B. has built his career around growing successful businesses, developing strong teams, and building lasting relationships with dealers and manufacturers. His experience as both a dealer and entrepreneur gives him a practical understanding of the opportunities and challenges facing today’s powersports industry—and a continued passion for helping move the industry forward.