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Craig Hewitt, Yamaha Financial Services CEO

Craig Hewitt

President & CEO
Yamaha Financial Services

Mr. Hewitt leads the strategy, growth, and profitability for the U.S. Captive Finance arm of Yamaha Motor Company supporting six product lines across 2000 dealers and 1800 golf courses – managing $2.7B in receivables across four portfolios. 

Prior to joining Yamaha in August 2020, Mr. Hewitt was CEO of Carfinance.com, a Direct to Consumer (DTC) auto finance platform.  During his 30+ year career, Mr. Hewitt has held senior roles with General Motors Financial, HSBC Auto Finance and Capital One Auto Finance. 

Mr.  Hewitt earned a B.S. in Business Administration from the College of Charleston.  He is married with five children and resides in Acworth, GA. 

The Powersports Finance Summit includes presentations, panels and a workshop on relevant topics and interests, such as opportunities in electric vehicle financing and best practices in risk management, as well as networking opportunities and a chance to learn about the current and future state of the powersports finance industry. 

Register for the Powersports Finance Summit by clicking here.