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Ting Cui

Executive Director, Department Head of Corporate Strategy
Hyundai Capital America

Ting Cui is currently the Executive Director, Department Head of Corporate Strategy at Hyundai Capital America (HCA). She joined HCA in 2012 as a manager of Business Innovation and over the past 12 years has played a pivotal role driving growth and innovation in different areas of the business, including Operations, Loyalty, Marketing, and Sales Strategy. Ting leads corporate strategic planning, high profile strategic new business development, and customer-centric initiatives that improve the bottom line.  

With a strong background in finance and strategy, Ting has a proven track record of delivering high-impact results using her strategic vision and analytical skills. Her passion for innovation and excellence as a forward-thinking leader are demonstrated with her leadership in various high-impact initiatives, including development of new business line driving revenue, establishment of customer experience capability, and consumer payment strategy. She has also successfully led development of HCA’s dealer management program, Loyalty programs based on Predictive Modeling, and implementation of branded lease contracts.  

Prior to joining Hyundai Capital, Ting worked at Accenture and Slalom Consulting. She grew up in China and earned her Bachelor of Science degree in Electrical Engineering from UCLA. She lives with her husband in Southern California with three wonderful kids.