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Tom Keepers

Executive Director

Tom is accountable for the services delivered to the trade association memberships, to include effectively advocating and monitoring the legislative, regulatory and legal environment at the federal and state levels. The trade associations advance their members’ agenda by assuring viable markets for the products that balance the interests of providers and consumers alike.

Prior to this role, Tom successfully led the Consumer Credit Industry Association for almost seven years and spent more than two decades in industry successfully leading almost every facet of the member product suite.

Tom holds a BA in Mathematics and an MBA, and earned the PMP, CLU and Series 7 designations. He and his wife Bridget reside in Middleton, Wisconsin with his two grown daughters living in the area.