Powersports executives will take the stage on Oct. 10 at 2:30 p.m. to discuss online engagement to boost sales during a panel held at PowerSports Finance Summit 2024. The summit will be held Oct. 9-10 at Wynn Las Vegas.  

View the full event agenda here. 

Panelists include Susan Andersson, chief revenue officer and head of national accounts with Sheffield Financial; Cornejo Guillermo, chief executive of Riders Share; Anthony Moses, global chief strategy and innovation officer with Yamaha Financial Services; and Jon Vestal, senior vice president and head of growth for Octane Lending’s powersports and outdoor power equipment division. 

The digital transformations panel will include discussions on: 

• Meeting customers where they are in their online research and shopping journey; 

• Investing in pre-qualification and digital lead generation; and 

• Overcoming challenges associated with e-commerce in powersports. 

Meet the panelists 

The speakers share decades of research, sales, management and financial solutions experience, within and outside the powersports sector. 

Andersson has been with Winston-Salem, N.C.-based Sheffield Financial for more than 12 years in roles as client development officer and chief sales officer. 

Guillermo, co-founder of peer-to-peer motorcycle rental company Rides Share, has held research, strategy and sales-related roles with Nissan North America, GM Financial and Hyundai Capital America. Rides Share is based in Austin, Texas. 

Moses, who joined Cypress, Calif.-based Yamaha Financial Services in June 2023, has more than 25 years of experience in management consulting and technology leadership. 

Vestal joined Octane in 2017 and has worked with more than 35 manufacturers and more than 4,000 powersport dealers for the New York-based financier, according to Octane’s website. He led national sales at First Community Bank/Dealer Direct for two years and held various executive roles in higher education before joining Octane. 

Learn more about the ninth annual PowerSports Finance Summit 2024 and register here for early-bird pricing.