Roundtable Discussions Topic: Supporting dealers in a challenged market
Instructions: Break into small groups to network and discuss implementation strategies for supporting dealers in a challenged powersports market, including promotional offers, buyer programs, digital tools, and more, as well as to network.
Below are discussion topics designed to get the conversation started. You might want to start with quick introductions. Choose one member of your group to share the results of your discussion with all the attendees. In our experience, the more you participate in the discussion, the more you will get out of it.
Given high interest rates and elevated costs, what strategies are necessary or can be used to manage prices and profits effectively while remaining competitive in the market?
As sales demand slows and inventory builds, what are some promotional strategies that might help stimulate interest and drive foot traffic to dealerships? What can lenders do to assist dealers in creating targeted finance campaigns that can attract potential buyers? What opportunities can dealers tap into for growth? (i.e. first-time buyers, electric products)
How can dealers and lenders work together to support the sale of aftermarket products, given elevated prices and rates combined with constrained credit?
How might digital tools help expand outreach and improve sales? What specific tools or resources can be used to help optimize and enhance customer engagement?
