The Auto Finance News team is pleased to announce that Susan Medrano, senior vice president and general manager of Synchrony Outdoors, will join PowerSports Finance Summit 2024 on Oct. 10 for a one-on-one fireside chat. 

The ninth annual summit, held Oct. 9-10 at Wynn Las Vegas, features sessions that dive deep into powersports market trends such as elevated promotional offerings, softening retail sales and fluctuating demand and values, and offers attendees industry networking and exposure to the latest lending technologies and strategies in the powersports market. 

View the full event agenda here. 

Medrano will take the stage for the fireside chat on the final day of the summit to discuss product development, demand, promotions and fresh growth ideas heading into 2025. 

Medrano has served in various roles at Synchrony for more than 10 years and leans on more than 25 years of financial services experience to lead Synchrony Outdoors. 

Synchrony provides financing for ATVs, motorcycles, powersports vehicles, trailers, equipment and accessories for dealers across multiple brands, including Kawasaki, Polaris and Suzuki, according to the company’s website. The $117 billion financial institution also offers financing, credit card and banking services for multiple sectors.   

Learn more about the ninth annual PowerSports Finance Summit 2024 and register here for early-bird pricing.